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World’s first television company providing Professional Tier tm, business-to-business, television channels targeted to niche vertical business segments.
Launching in third quarter 2004, The Business Channel, will focus its programming on the 19 million information technology (IT) workers in the United States, and later to an additional 16 million internationally. These viewers are the target market for advertisers, who in 2001 spent $1.64 billion dollars to reach them.
Developed using state-of-the-art technology, The Business Channel will broadcast over cable and satellite and will introduce additional Professional Tier tm business-to-business channels in 2004.
The time is now for the Business Channel!
A sluggish economy in the IT sector creates increased competition among vendors, who in turn search for more effective means to advertise directly to the IT decision-makers
In the U.S., the IT industry totals over $900 billion in revenue
Of the $1.64 billion spent to reach decision-makers in the IT enterprise, only $480 million was spent on television commercials – because the return on investment is too low to justify spending the budget on “name-branding” commercials
Television provides the three most powerful and dynamic dimensions of advertising – sight, sound and motion
The growth of digital cable and satellite television is providing additional channel space for niche programming as The IT Channel will provide
The success of other niche channels (i.e. Discovery, Golf Channel, Food Channel and the Weather Channel) has paved the way for The Business Channel’s success
No other electronic medium currently exists that effectively bridges the gap between the buyers and sellers of information technology products and services
Decision-makers (buyers) of IT products long for an immediate and comprehensive resource that serves to inform, educate and “make sense” of emerging technologies and the ever-changing methods and designs
How do you capture most of the $2 billion that vendors will spend in 2004
to advertise IT products and services?
…launch The Business Channel in 2004!
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