"We're very proud of our innovative platform with its progressive design, advanced functionality, and easy navigation," said Donald P. Rinaldi, Chairman and CEO of VistaWEB Capital Market. "It's not what you'd expect out of Wall Street, and that's exactly the point." .

"By pushing the envelope with digital interactive media, animation, and now the
VBC Business Channel / New Products Forum, VistaWEB is 'going boldly where no investment bank has gone before'," said Ellen Cohen, Director New Business Development
of VistaCOM. "So our first objective in developing this platform was to create a unique brand image that reflects VistaWEB's technology-driven approach, and creates strong barriers for entry."

To accommodate VistaWEB's dual audience of investors and technology developers,
plus the addition of the VBC Business Channel, VistaCOM created several different paths from the homepage. So that visitors can quickly get from one end of the site to another, DHTML was incorporated into the architecture, according to Rinaldi.

"We used the latest web development technology, including DHTML and flash animation.
Now we plan to add a new SQL server to make VistaWEB's site a "dynamic" one, meaning pages assemble on the fly," said Rinaldi.

Plans for a number of major site enhancing and marketing initiatives are now in the works, including: a custom, high-performance database program, retranslating the new site into 10 languages, adding an automated natural language search engine, and launching an aggressive web promotion program.

"It's astounding how much global traffic VistaWEB receives as a global leader on Google rankings. Very little has been spent on advertising or publicity," commented Cohen. "We expect traffic will increase dramatically with the launch of our new Interactive Marketing initiatives in Asia and Europe, and the support of our integrated marketing and PR program."